![]() ![]() When Vancouver-based Dapper Labs launched early NFT CryptoKitties in November 2017, Laurent and his then-business partner decided they could do them one better. “When I looked at it more deeply, I was just fascinated, I thought, wow, this is a revolution that is happening right in front of our eyes, and we need to capitalise on this,” Laurent told Stockhead. “I used to sit at a desk, horse racing on every screen, analyzing marketing and doing what we can to get the right kind of experience in front of the end-user … so that’s kind of how I got my taste for a horse racing game.”Īt the same time, he was researching cryptocurrencies and the blockchain space. ‘A revolution right in front of our eyes’Ĭhief executive Chris Laurent co-founded Virtually Human Studios three years ago, an endeavour that grew out of his work as a consultant to Newcastle wagering company Betmakers (ASX:TBH). The company now has 50 staffers working remotely from every time zone around the world, up from 20 employees at the start of the year. Performers Tyra Cartledge and Kendall Drury play Zed.Run for a commercial filmed at Technical Direction Company in Sydney this week. #Zed horse racing tv#The startup partnered with virtual reality production company Spectre Studios for the TV commercial, which was designed and filmed in Epic Games’ Unreal Engine, the 3D creation platform. ![]() Virtually Human Studio began this busy week by filming a television commercial for Zed.Run in the Sydney suburb of Alexandria that is set to air on platforms such as Twitch and TikTok, as well as possibly on traditional television in the United States. Here’s to building the future of virtual entertainment! #Zed horse racing series#Fans are now empowered to come down from the bleachers, become owners themselves and play an active role in determining the outcome of the game,” said TCG vice president Jacob Smilovitz was quoted as saying in the announcement.ĭear friends, it’s official! Announcing our $20M+ USD Series A round, led by TCG, a16z and Red Beard, to accelerate our leading platform development in the NFT space. “What the team at Virtually Human Studio is building fundamentally alters what it means to be a fan. Virtually Human Studio last night announced it had raised US$20 million (A$27 million) in a Series A funding round led by TCG Capital Management, with Andreessen Horowitz and Red Beard Ventures also participating. Opensea, the marketplace where the horses (and other NFTs) change hands, this week raised US$100 million at a US$1.5 billion valuation. Zed.Run racehorses have sold for as much as US$125,000 in Ethereum, with about $43 million in total sales. Others include Sky Mavis’ Axie Infinity and The Sandbox, F1 Delta Time and Crazy Defense Heroes, created by former ASX-listed company and tech unicorn Animoca Brands. It’s one of several in a new genre of games that customers actually play to earn. Set in a dystopian planet a few decades in the future, Virtually Human Studio’s Zed.Run features horses in neon harnesses that exist as tradeable nonfungible tokens (NFTs) on Polygon, the Ethereum sidechain, and compete against one another in virtual races. Zed.Run – a Sydney-founded crypto platform that involves racing, training and breeding virtual racehorses – has become a real-life hit. ![]()
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